Our Why

The life behind the life.

Who we are, what Fray Group is about, and how we run our process.

Meet the Team

Peer-led, life-forged

United from different walks of life through shared struggle, our team embodies the infinite pursuit of self mastery, exploration, curiosity and meaningful community.

Portrait of Greg

Greg L.

Sustaining multiple decades of government and law-enforcement special operations, warzone deployments, businesses, and running a Jiu Jitsu academy, Greg is a black belt, entrepreneur, and extreme sports enthusiast who lives life with the gas pedal pinned.

Portrait of Hunter

Hunter B.

High-pace, high-complexity environments are where Hunter finds peace. As an exited founder who has continually returned to the arena, a Jiu Jitsu black belt, and a polymath, Hunter's entire life is in pursuit of the next challenge.

Portrait of Trace

Trace W.

A decorated military veteran who's contributed to numerous mission sets with substantial global implications. Trace is a relentless optimizer, Jiu Jitsu practitioner, and outdoorsman who brings a unique blend of quiet capabilities, integrity, and refinement to every new problem set he attacks.

Our Why

Into the fray, on purpose.

Our aim is to grow a community of the uncommon by providing world class experiences that foster the deep relationships that have become so rare in our world.

We call it Fray Group because the place we most belong is in the fight. The point is not to summit, be acknowledged, or win. The point is to relentlessly push on. Expanding our horizons, capabilities and perspectives. Every day. Regardless of the outcome.

To never lose contact with the part of ourselves that knows living life to the fullest means constantly being tested to the limit.

We've done this as individuals for decades and now want to continue our pursuits alongside as many rad, like-minded people as possible.

Rad72 is how we welcome new members to this tribe.

Our Process

1 Process, Five steps

Step I

01 — Inquiry

Tell us a bit about who you are and what you're after — whether you're coming solo, bringing a +1, or signing up your whole group. A team member from Fray Group will reach out to schedule an introduction call.

1 of 5

“Forward, Into The Fray”

— the way we live

Begin Your Inquiry →